FRISCO, Texas — FC Dallas announced Wednesday a collaboration with Dallas-based hat and apparel company True Brvnd, giving fans the opportunity to claim three exclusive FC Dallas-themed hat designs.
Each hat is paired with a match later in the 2024 season as part of a ticket package.
First, in honor of FC Dallas’ Military Appreciation Night on Saturday, April 13, fans will be able to purchase a military-themed FC Dallas x True Brvnd hat that honors active military service members and veterans. The hat showcases Dallas’ status as one of Major League Soccer’s original clubs when the league launched in 1996 with the military-styled TX-96 on the front of the crown, FC Dallas officials said in a release. The right side of the hat also features the original Dallas burn logo as a nod to Dallas’ founding franchise status, the club added.
The hat and tickets to this match against Seattle Sounders may be purchased here.
Next, on Independence Day against Portland Timbers, fans have the opportunity to purchase the second design in the FC Dallas x True Brvnd collaboration – the DFW Hat. This hat showcases True Brvnd’s iconic upside-down Dallas branding in white letters, outlined in FC Dallas red against blue matte hat with a map of Dallas/Fort Worth featured on the hat. The reverse also has “96” stitched above the closure.
This ticket package for the DFW hat-Portland Timbers match may be purchased here.
Finally, on Aug. 17 for First Responders Night against Austin FC, fans will have the opportunity to get the FC Dallas x True Brvnd First Responders Hat. The hat features the upside-down Dallas wordmark in blue letters outlined in red with the FC Dallas crest stitched on the right side of the hat.
The ticket package with the First Responders Hat can be purchased here.
Find more details on the partnership and the FC Dallas x True Brvnd ticket packages at www.FCDallas.com/TrueBrvnd.
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