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Here's why the Dallas Cowboys almost always wear white jerseys

Is it a fashion choice, tradition or superstition?
Credit: AP
Dallas Cowboys quarterback Dak Prescott (4) looks to pass during an NFL wild-card playoff football game, Sunday, Jan. 14, 2024 in Arlington, Texas.

DALLAS — The Dallas Cowboys are one of the National Football League's most iconic teams – and they have the uniforms to match this status. 

If you're a Cowboys fan or even a hater, you've likely noticed that "America's Team" is typically always seen wearing their white uniforms – even at home, which is uncommon around the rest of the NFL.

While some teams in the league will choose to wear white at home for some games, they are doing so for specific reasons like the heat or special occasions. But the Cowboys have a longstanding tradition of always wearing white when hosting.

So, why do they do it? 

Here's why the Dallas Cowboys almost always wear white:

To find out the answer – you have to go all the way back to the franchises founding year in 1960. 

The team's president and general manager, Tex Schramm, initially made the push for the Cowboys to wear white at home, a longtime scout for the Cowboys, Gil Brandt, told the AP in 2019. 

Credit: AP
Dallas Cowboys quarterback Dak Prescott (4) prepares for the snap from Dallas Cowboys center Tyler Biadasz (63).

Brandt told the AP that Schramm's reasoning wasn't as deep as some might think in terms of establishing a tradition for a football club. 

"Our explanation was that we wanted our fans to have the ability to understand what the Bears' jerseys looked like, what the Cardinals' jerseys looks like, what the Packers' jerseys look like," Brandt said. "When in reality, we did it because we thought it created an advantage for us in that they had to sit on the sunny side of the field, and we got to sit in the shade."

Since they were established, the Cowboys have been avoiding wearing their blue jerseys – only wearing them when forced to. Unfortunately for Dallas, they have worn the jerseys eight times in playoff games, posting an overall 2-6 record when dressed in blue. 

Whether this drop-off in execution is a coincidence or not is still up for debate, but it's led fans to believe the blue jerseys are cursed. 

And now that the Cowboys play in an airconditioned, enclosed AT&T Stadium, the heat isn't an issue anymore – so maybe the organization also believes in the alleged curse. 

What do you think? 

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