ARLINGTON, Texas — Dallas Cowboys owner Jerry Jones said he wants to be ahead of the game.
"I think this is a huge look-see into the future," said Jones.
The Dallas Cowboys on Wednesday announced the franchise is now partnering with the cryptocurrency platform Blockchain.com.
The deal, which the Cowboys say is the first cryptocurrency partnership in the NFL, will include "extensive branding, advertising, content and event opportunities," according to a Cowboys press release.
"More specifically, the deal includes club space inside AT&T Stadium, rights to social/digital integrations, highly visible signage within the stadium bowl, as well as extensive TV, radio, and digital advertising," the press release said. "The partnership will also create ways for fans to quickly access Dallas Cowboys content and their Blockchain.com Wallet."
"This is the most significant relationship that I have been a part of with the Dallas Cowboys," said Jones.
Blockchain.com is among several platforms where people can buy, sell and trade cryptocurrency, such as Bitcoin.
Blockchain.com Co-Founder and CEO Peter Smith said they interviewed several sports teams before deciding to partner with the Cowboys, the most valuable sports franchise in the world.
"Our goal in partnering with the Dallas Cowboys is helping the world understand cryptocurrency and the future of finance," said Smith.
Jones admits he doesn't know everything crypto but said he knows it will be far reaching.
He joked, "I knew everything there was about the internet. Can you tell me what the internet is today? And who knew what Alexander Graham Bell had back in the day, but here we are with AT&T today."
Jones said, for now, players won't be allowed to be compensated by cryptocurrency and fans won't be able to use it at AT&T stadium.
He said the NFL has set up parameters for how crypto is used, so teams are currently limited in what they can do.
But the billionaire said he believes crypto will make him even richer.
"I know a little bit about being wise when it comes to a dollar. They are bringing Wall Street to Main Street by making digital assets available to anyone, anywhere in the world and that's a touchdown for our millions of global fans," said Jones.
This announcement also comes as the Jones family navigates two separate legal situations that have caught public attention in recent weeks: Jerry Jones' paternity lawsuit from a 25-year-old woman who says she is his daughter; and Charlotte Jones-Anderson's divorce case.