No, we’re not talking about the latest college football poll. (The AP preseason poll has the Horned Frogs in seventh place.)
We’re talking TollTags.
Texas Christian University is by far the most popular specialized TollTag being sold by the North Texas Tollway Authority. It is outselling the Dallas Cowboys, Texas Rangers, Texas A&M and all others.
20,918 TCU TollTags sold since December 2013.
Specialty stickers typically cost $20-23. Here are the number of specialty stickers sold, with the date they became available in parenthesis:
TCU - 20,918 (December 2013)
Dallas Cowboys - 14,154 (2011)
SMU - 7,091 (fall 2014)
Dallas Stars - 1,474 (May 2015)
University of Texas - 1,366 (September 2015)
Texas Rangers - 1,181 (April 2016)
Texas A&M - 984 (October 2015)
Texas Tech - 918 (October 2015)
Dallas Mavericks - 689 (July 2015)
Baylor - 675 (October 2015)
Oklahoma - 567 (October 2015)
University of North Texas - 306 (October 2015)
Oklahoma State - 214 (October 2015)
Source: North Texas Tollway Authority