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Texas and Oklahoma will play their first game against each other as SEC members, and it's going to cost you an arm and a leg to watch

Texas and Oklahoma play their first Red River Rivalry as members of the SEC, and the ticket prices show "it just means more."
Credit: AP
FILE - In this Oct. 12, 2019, file photo, Texas and Oklahoma fans fill the Cotton Bowl during the first half of an NCAA college football game in Dallas. The Texas and Oklahoma college football matchup will be a different game-day atmosphere this year with small crowds, no State Fair, a few food vendors, masks and social distancing. (AP Photo/Jeffrey McWhorter, File)

DALLAS — The adage in the SEC goes: "It just means more."

The hype around the 120th Red River Rivalry, Texas and Oklahoma's first as SEC members, is evident in the ticket prices. It's one of the most expensive, highly anticipated games every year, but this year it was taken to a new level. 

It'll be significantly cheaper for those wishing to sit on the OU side, though, with the average cost coming out approximately $150 cheaper than the Texas side in the Upper Bowl, per numerous secondary market ticketing apps. 

Here is a breakdown of the tickets you can find online: 

Red River Rivalry tickets: Oklahoma side (including approx. fees)

Upper Bowl

  • SeatGeek: $396-$778
  • Ticketmaster: $487-$872
  • StubHub: $525-$956

Lower Bowl

  • SeatGeek: $425-$1,820
  • Ticketmaster: $591-$1,073
  • StubHub: $577-$981

Red River Rivalry tickets: Texas side (including approx. fees)

Upper Bowl

  • SeatGeek: $543-$958
  • Ticketmaster: $611-$1,908
  • StubHub: $535-$3,739

Lower Bowl

  • SeatGeek: $668-$2,967
  • Ticketmaster: $890-$2,692
  • StubHub: $839-$1,774

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