The band OK GO has been shocking the internet with it's insanely creative music videos since the 2005 hit, "Here We Go Again". You remember the one, the guys that did the elaborately choreographed dance on treadmills. Today they've released their most recent video for a song that they say is a celebration of life's greatest moments, the moments when we feel the most alive.
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The video's director and also lead singer of OK GO, Damian Kulash Jr. says, "Humans are not equipped to understand our own temporariness; it will never stop being deeply beautiful, deeply confusing, and deeply sad that our lives and our world are so fleeting. We have only these few moments. Luckily, among them there are a few that really matter, and it's our job to find them."
Damian goes on to say, "For the video, we tried to represent this idea literally - We shot it in a single moment. We contructed a moment of total chaos and confusion, and then unraveled that moment, discovering the beauty, wonder, and structure within."
The band achieved the incredible effects with a very precise system of digital triggers that set off hundreds of events in just 4.2 seconds that, when slowed down, time up perfectly with the song.
It's a truly amazing creation that deserves every bit of the attention it is getting all over the internet today, with a great message to boot.
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Read more from Damian about how they pulled this whole thing off and see a full list of credits here.
