FORT WORTH -- After seeing that its entry-level, homes geared toward first-time home buyers has become popular with retirees, D.R. Horton announced Tuesday that it is establishing a new brand for the active adult buyer who is looking for their last home.
D.R. Horton, which is the nation’s largest home builder, said its new Freedom Homes brand of affordable homes will be provided in at least eight markets by the end of the 2016 fiscal year and in about one-third of the company’s 78 operating markets a year later.
“We’re excited to offer Freedom Homes as an affordable alternative for active adults seeking a carefree, low-maintenance lifestyle in an age-restricted community,” Chairman Donald R. Horton said in a prepared statement.
Since the company is in the early stages of developing the Freedom brand, the company can’t say what the average size or price of the homes may be, said Jessica Hansen, vice president of investor relations. Houston is the first city in Texas where the company will offer Freedom Homes, but it plans to offer it in communities in Florida, Texas and Arizona, she said.
D.R. Horton was founded in Fort Worth in 1978 and plans to build its own new home in north Arlington on six acres along the Interstate 30 frontage, just east of North Collins Street.
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