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Details revealed about apartment tower planned in downtown Dallas

Empira AG, established in 2014, in 2023 purchased the 1.1-acre site and announced plans for the high-rise.
Credit: GFF Architects and Hansinock via DBJ

DALLAS — Read this story and more North Texas business news from our partners at the Dallas Business Journal

Empira Group, a Swiss investment management firm, could start construction by the end of the year on a 35-story apartment tower in downtown Dallas.

The tower is expected to rise 35 stories at 711 N. Pearl Street, across from Plaza of the Americas, and will have 370 apartments, with a mix of studio up to three-bedroom units.

Empira AG, established in 2014, in 2023 purchased the 1.1-acre site and announced plans for the high-rise.

This week, the company revealed more about the timeline, project details and fresh renderings. An Empira spokesperson said the firm aims to break ground in the fourth quarter, showcasing how some types of real estate development continues to forge ahead. Construction is expected to be completed in 2026.

The tower will have 8,660 square feet of retail space on its ground floor and a ninth-floor amenity level with a resident’s lounge, pool and coworking space. It will also include eight penthouse units with panoramic views of Dallas and a seven-floor parking garage with 515 spaces.

"Dallas has been on our radar for several years as the city has rapidly transformed into a national powerhouse, attracting new residents, professional talent and businesses," Empira Group Chairman Lahcen Knapp previously said in a statement. "From highly-educated young professionals to empty nesters looking for a vibrant lifestyle, everyone wants to live in Dallas."

The Pearl Street site is between Dallas' central business district and the Arts District. Knapp said large investments in the city's "urban core" factored into Empira's decision.

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