DALLAS — Dallas-based cosmetics company Mary Kay’s iconic pink Cadillacs are convening in Dallas for the company’s 60th-annual seminar this week.
Nearly 14,000 will travel to Dallas for the annual seminar from July 25 to August 9 at the Kay Bailey Hutchison Convention Center downtown.
Mary Kay Ash founded her company, originally called Beauty by Mary Kay, in Dallas in 1963. She hosted the first annual seminar for education and networking for consultants out of her kitchen in 1964 and it’s continued since.
Mary Kay went public in 1968, using the proceeds to expand and add manufacturing and distribution facilities, including the company’s first manufacturing facility on Regal Row in Dallas.
Mary Kay ordered her first pink Cadillac Coupe Deville (to match her lip and eye palette) from a North Texas dealership in 1967.
Then in 1969, hers became the first company to introduce the “career car” concept in marketing when she rewarded the top five sales consultants with the use of their own pink 1970 Cadillac Coupe DeVille, launching the career car program at that year’s seminar.
General Motors later renamed the shade Mary Kay pearl.
The Mary Kay Building opened as the company’s global headquarters in Addison in 1995. Founder Mary Kay Ash died in 2001 and her son and co-founder Richard Rogers, took over as chairman and CEO of the company. Richard has remained as executive chairman since 2006. Mary Kay's grandson Ryan Rogers became CEO of the company in 2023.
For more information, visit Mary Kay’s website.
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