DALLAS — Fans of the Oldtimer or the Presidente Margarita from Chili’s Grill & Bar can now let people know by the clothes they wear.
American casual dining restaurant Chili’s has added restaurant merchandise to its first official online shop, welcometochilis.com. Fans can buy items such as button-down shirts, sticker packs or fanny packs, all styled in Chili's fashion.
The initial run of products is already more than half gone with multiple items selling out within the first two hours, according to restaurant officials.
In 1975, Larry Lavine founded Chili's in Texas. The first location was in the Vickery Meadows area of Dallas, Texas. The company is now owned and operated by Brinker International.
As of 2017, there were 1,606 total locations served worldwide.
On Chili's main website, it reads that the restaurant's cultural beliefs include:
"We’re in the business of making people feel special. In everything we do, we have to ask ourselves if we’re putting the Guest first and making sure they’ll come back for more. Our Cultural Beliefs bring that passion to life and shape who we are as a company and as the people who live and breathe inside of it. We’re more than mere transactions – we’re people connecting with people! If our beliefs are strong, our actions will match. And that’s how we create memorable experiences and real results."