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Topgolf, Callaway create new club with the goal of making golf less hard

Dallas-based Topgolf has a new club for novice golfers looking to improve their swing.
Credit: Topgolf

DALLAS — New to golf or just struggling with your golf swing? Dallas-based Topgolf and golf equipment company Callaway have a club for you to try during your next visit.

The new addition to Topgolf’s bays, a modified take on a driver called “The Sure Thing” with a larger club face, increased loft and shorter club shaft, was announced this week with the goal of bringing “joy” to golf regardless of the player’s skill level.

"The world needs more play in it, and that's all we're trying to do at Topgolf – offer a chance for our Players to cut loose and have fun, and now they can do it with a club that helps make the game more enjoyable no matter your skill level," said Topgolf Chief Brand Officer Geoff Cottrill. "The Sure Thing is designed for people who are new to golf or whose game just isn't that great – people like me!"

The club is now available for gameplay at all Topgolf venues in the U.S.

"At Topgolf, we exist to bring joy through more ways to play the game of golf, and The Sure Thing is one way we're delivering on that purpose," said Topgolf CEO Artie Starrs. "We want everyone to experience the thrill of hitting the ball solidly and into the air, and designing a club with new Players in mind is our way of helping to make that happen. I remember the first time I hit a solid shot into the air as a kid and we want to enable that thrill for everyone! New Players are going to love it and experienced Players will too."

Topgolf has 12 locations in Texas and about 100 locations around the world, according to their website. They have multiple locations in North Texas, including in Dallas, The Colony, Allen, and Fort Worth.

Topgolf and Callaway merged in 2021.

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