PLANO, Texas — Everything's better in multiples, including movie universes, superhero cameos and movie theater records.
Cinemark Holdings, Inc. announced that the opening weekend of "Deadpool & Wolverine" broke multiple company records for its domestic box office opening and concessions revenue.
The Plano-based movie theater company said the blockbuster hit was its highest-ever domestic opening box office for a film premiering during the summer movie season from May through August. It was also the biggest opening weekend ever for D-BOX motion seats and Cinemark XD, the theaters' private-label premium large format.
This past weekend was also Cinemark's highest concessions revenue since the pandemic, with merchandise sales ranking among its best of all time.
While Cinemark didn't release specific numbers, the "Deadpool & Wolverine" numbers were big across the board: The Marvel movie raked in $205 million in North American theaters over the weekend, the AP reported.
The opening weekend slashed industry records: "Deadpool & Wolverine" was the biggest July opening ever and best-ever opening for an R-rated film.
Cinemark currently operates more than 500 theaters with 5,500 screens across 42 states and 13 South and Central American countries.
"Congratulations to our partners at Disney on such record-breaking success and to our entire Cinemark team for their significant role supporting this tremendous achievement," said Sean Gamble, Cinemark President and CEO. "We remain highly optimistic about the future of theatrical exhibition.”
