DALLAS — A U.K. luxury clothing company is planting its Texas roots at NorthPark Center in Dallas.
ME+EM is set to open in early December in a 2,000-square-foot space in the popular mall, the Dallas Morning News reported.
It will be the company's fourth store in the U.S. and the first outside of New York. It also has 11 stores in the United Kingdom.
Founded in 2009, ME+EM sells a variety of clothing and accessories for work, travel and leisure, branded as "intelligent style." It's attracted the attention of celebrities including Margot Robbie, Olivia Coleman, Helen Mirren, Lupita Nyong’o and even the Princess of Wales Kate Middleton.
The luxury label employs a direct-to-consumer model that avoids middlemen and sells products ranging from $145 belts to dresses approaching $1,000.
Founder and CEO Clare Hornby told the DMN the brand knew Dallas had a "large, and growing, audience," when looking to establish a new store.
The company opened its U.S. flagship store on Madison Avenue in New York City earlier this year. Another New York City store opened shortly after, followed by a store in East Hampton. While there are only three U.S. stores, the brand ships worldwide through its online store.
ME+EM will join luxury brands at NorthPark including Louis Vuitton, Armani Exchange, Balenciaga, a new Givenchy store and more.
ME+EM will be in suite 1132 on the mall's first level, between Neiman Marcus and Nordstrom.
