DALLAS — The popularity of Dallas-based TopGolf shows no signs of slowing down.
The brand's parent company, TopGolf Callaway, released its quarterly earnings this week, giving a snapshot of TopGolf's revenues and expected growth.
TopGolf's revenue for the second quarter of 2023 - from April through June - increased by $67.1 million, or 16.6%, to $470.8 million.
TopGolf - which offers various driving range games in which players' stats and data are tracked with the company's TopTracer technology - has opened two new locations this year and plans to open nine others by the end of the year.
Also notable in TopGolf's earnings was call was the company's projections on its place in the "modern golf ecosystem."
TopGolf Callaway CEO Chip Brewer said the company is projecting to bring 3-4 million new "off-course" golfers -- meaning people who don't play on a traditional course but might play at TopGolf -- each year for every 11 new venues it adds, as it plans to do this year.
By this measure, Brewer said, TopGolf expects to have more people visiting its locations than playing on-course golf. And among those who play on courses, TopGolf expects to have one half of them playing at TopGolf at some point.
TopGolf, which has its home office off Central Expressway and Park Lane in Dallas, was acquired in 2021 by the golf brand Callaway.
While Callaway has long been among the top golf equipment and apparel manufactures, TopGolf in the second quarter of 2023 accounted for around 40% of the company's total revenue.
TopGolf has more than 80 locations nationwide, including four in North Texas: Allen, Dallas, Fort Worth and The Colony.
