DALLAS — It’s nearly April, so that means Easter candy has been on the shelves for a few weeks now. Surely some of you have snagged a couple of boxes of Peeps to keep around the house. But have you ever eaten a Peep and had a swig of Pepsi at the same time and thought, “this is great! Why isn’t this a thing?”
Well, your weirdly specific dream is about to come true.
Thursday, PepsiCo announced a new collaboration with Peeps Brand to create a limited-edition cola flavor. PEPSI x PEEPS is a marshmallow flavored cola soft drink that will (sadly) only be available through social media-driven sweepstakes.
"After what has been a very difficult year, many consumers are looking for new things to smile about. So, to celebrate the start of springtime, Pepsi collaborated with PEEPS® to develop a limited batch of its first-ever marshmallow cola,” said Todd Kaplan, Vice President of Marketing at Pepsi.
The drinks will come in a three-pack of tiny 7.5-ounce cans that are (admittedly) adorably packaged like Peeps Marshmallows.
"We know our consumers love our limited product drops, and we believe that PEPSI x PEEPS will deliver an iconic and delicious pairing that has the potential to become a fan favorite," Kaplan said.
If you want to take a shot at winning a pack of PEEPS x PEPSI, post a pic of yourself with some PEEPS using the hashtags tagging @PEPSI, #HangingWithMyPEEPS, and #PepsiSweepstakes on Twitter and Instagram.
See complete details of the sweepstakes here.
RELATED: Sweet Easter treats
