Dr Pepper just released a new flavor and it's straight fire

TEXAS, USA — Dr Pepper drinkers -- we have a hot new flavor for you to try. 

The Texas-based soda released a limited edition flavor this week, called "Hot Take." It is described as a fiery turn on the original 23 flavors, taking the bold spicy flavors of the Dr Pepper everyone knows and loves and "honoring the sport and all of the hot takes that come with college football fandom."

The new flavor is available exclusively to Pepper Perks members, the rewards program offered by Dr Pepper.

"Dr Pepper is taking bold flavor steps with the launch of Dr Pepper® Hot Take and it is a testament to our commitment to bringing fans sensational new products," shared John Alvarado, SVP of Dr Pepper® Brand Marketing. "Every year, we celebrate college football fandom and the new flavor is a 'hot take' on the well-loved tradition of sport and spice."

Here is how to get your hands on the fiery flavor: 

1. Log in or enroll in the Pepper Perks program from home and playing scratch-and-win for a chance of winning one of many prizes, including the new Dr Pepper Hot Take. 
2. Fans can redeem 3,000 points to secure the flavor. The limited-time offering is only available while supplies last.

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